Hi, I'm Amy
I'm a certified Personal Trainer and Nutrition Coach based in Surrey, and the founder of Amy Storm Coaching.
Before stepping fully into the fitness world, I spent years working in HR and talent development. That background gave me a deep understanding of people - uncovering what genuinely motivates them and helping them build systems to succeed without burning out. Today, I bring that exact people-first approach to health and strength coaching.
As a mum of three boys, I know the daily juggle intimately. Life is full, schedules are unpredictable, and extreme fitness regimes or rigid crash diets simply don't survive real family life. I built this coaching practice on a simple truth: fitness shouldn't feel like another chore on your to-do list.
Work with AmyMy Approach: Strength Built for Real Life
- No crash diets or guilt: Practical, evidence-based nutrition that fuels your energy without stripping the joy out of eating with your family.
- Smart, progressive training: Whether training 1:1 in a dedicated private studio or following a flexible online programme, sessions are built around your body, your goals, and your schedule.
- Sustainable, lifelong habits: Consistent, measurable progress you can realistically maintain for the long haul.
Fitness isn't about chasing unrealistic standards; it's about feeling capable, confident, and strong enough to thrive in everyday life. Whether you're stepping into the gym for the very first time or looking to break through a plateau, I'm here to guide you every step of the way.
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How we can work together
Whether you have an entire gym at your disposal or just a quiet corner in your living room, your plan is built bespoke around your lifestyle, equipment, and preferences:
- Home Training (No Equipment): Effective body weight programming designed for minimal space and zero fuss.
- Home Training (Dumbbells Only): Targeted strength routines making the absolute most of a pair or two of dumbbells.
- Gym Members: If you already love your gym but lack structure, I provide a personalised roadmap so you walk into the gym knowing exactly what to do.
- Event Training: Dedicated endurance, strength, and pacing plans for your upcoming race, hike, or athletic challenge.
- Class Lovers: Love your weekly group classes or spin sessions? We'll keep those in and build complementary coaching around them to protect your joints and accelerate results.
- ASC Studio 1-to-1: Train in our private, dedicated studio opening this October for distraction-free, fully focused personal training.
- The Hybrid Approach: Combine flexible independent workouts with 1-to-1 studio sessions for the best of both worlds.
Evidence-based
Everything I recommend is grounded in the science of how bodies actually work.
Sustainable
No quick fixes. Plans that fit your life now and adapt as your life changes.
No judgement
Wherever you're starting from, you're in the right place. We go at your pace.
Qualified
- CIMSPA Accredited
- Level 2 Gym Instructor
- Level 3 Personal Training
- Level 4 Nutrition for Weight Management & Athletic Performance
